Welcome to website of the Communications et Médias (CEM)/Communications and Media Major at Sciences Po Lille.
The CEM major examines the significant contemporary transformations within the media field (digitization, proliferation of distribution channels, rise of social media, etc.) and their impact on the profession of communication: How to conceptualize public relations in the era of social networks and “new influencers”? How to manage the reputation of an organization or brand in a context where information flows seem uncontrollable? Does the concept of crisis communication still hold meaning?
By leveraging the latest insights from social sciences (digital sociology, media economics and law, reception sociology, semiotics, etc.) and tapping into a network of recognized professionals in the communication and media sector, the Communications and Media major equips students with the tools to grasp and comprehend these challenges in all their complexity.
Main career opportunities
The aim of the Communications and Media major is to train individuals for careers in communication and media, both in France and internationally.
After completing the program, students can aspire to roles such as :
- Director of Communication
- Communication Manager
- Consultant in communication agencies
- Public relations, press relations, media relations, or digital strategy advisor
- Media research analyst, etc.
- Internal, external, or corporate communication manager
- Sponsorship and patronage manager
- Mission officer for elected officials or associations
Head of the CEM Major
University Professor of Political Science
Research areas : sociology of the political profession, sociology of gender, sociology of journalism, electoral sociology
Editorial by the head of the major
Welcome to the Communication et Médias (CEM)/Communications and Media master’s (cycle) website! It has been designed with the invaluable help of students in the major. The Master’s degree is now firmly established in the curriculum of Sciences Po Lille and beyond. It combines a dual approach to communication and the media.
Understanding the contemporary evolutions within the media field (de-linearization and fragmentation of audiences, reshaping ownership of major groups, significance of social networks, etc.) is crucial for anyone aiming to work in the communication sector today. CEM thus offers a coherent set of teachings to understand and contemplate these changes: digital sociology, media economics, communication law, etc. These teachings, beneficial for future communicators, are also valuable for students aspiring to work in the media as research analysts, analysts, editorial managers, etc. Semester 3 presents two clearly identified and coherent tracks: “communication professions” and “media analysis”. In either domain, the program emphasizes the versatility of future graduates and aims, to this end, to be resolutely broad-based, whether in terms of career prospects, sector, or job roles, etc.
The Communication and Media major also places a central focus on social sciences. Firstly, because they aid in contemplating these contemporary evolutions, and secondly, because they enable students to develop skills highly valued and sought after in the job market, such as the ability to engage in critical thinking, to develop a structured and coherent analysis of a problem, etc. Being a good communicator or research analyst doesn’t merely involve mastering technical tools or knowing “best practices”: it’s about gaining perspective, asking the right questions, quickly understanding the functioning of a sector or organization to propose genuine strategic thinking. This is the primary ambition of CEM.